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ABOUT KIM MERCER

Kim Mercer was born and raised in the south suburbs of Chicago.

 

Introduced to the world of advertising through Eddie Murphy's 1992 romantic comedy, "Boomerang," she dreamed of one day becoming her very own Jacqueline Broyer...minus the shoulder pads.

 

Having a natural inclination for production early on, Kim sought out numerous internships in Chicago (Burrell Communications Group) and New York (Gotham, Inc.) to strengthen her craft. 

 

Upon receiving her Bachelor of Journalism (emphasis in Advertising in Strategic Communication) from the University of Missouri in 2009, she was accepted into Interpublic Group's InterAct Associates Fellowship Program; a two-year rotational fellowship focused on developing top advertising talent with multi-disciplinary experience. In 2011, she transitioned to Leo Burnett where she produced broadcast, digital and print content for a number of respected brands including Pfizer, McDonald's, Allstate and Kellogg's. In 2017, she brought her talents to Spark Foundry where she played a key role in the integration of content strategy and activation into communications planning for large, high-profile clients including Bel Brands, Daisy Brand, Crate & Barrel, Great Wolf Resorts, KFC, Novo Nordisk and New York Life. In 2020, she transitioned to FCB Chicago as Director of Engagement Planning, serving as an effective bridge between creative solutions and tactical executions, spearheading communication plans and ecosystems to deliver optimal business results. 

Currently, Kim serves as Associate Vice President of Branded Content at Hero Media, building brands via impactful strategies and innovative creative solutions that inform culturally connected content and experiences.

 

Kim returned to her suburban roots where she currently resides with her husband TJ and their two children Jackson and Harper. In her free time, she enjoys traveling, watching re-runs of Law & Order, and serving as Media Director at her church home, Living Grace Church.

AWARDS & RECOGNITIONS

Gold, Promax Award, Brand Integration Program Promo

Silver, Telly Award, Branded Content - Food & Beverage

Silver, Clio Entertainment, Branded Entertainment & Content

Cynopsis Model D Award, Best Branded Integration in a Web Video

DigiDay Content Finalist: Best Use of Native Advertising/Sponsored Content

ADC Awards: Merit

ADDY Awards: Gold, Silver, Bronze, Special Award & “Best In Radio”

Art Director’s Club: Merit

Clio Awards: Shortlist

Effie Awards: Gold

One Show: Merit

O’Toole Awards: Winner

Radio Mercury Awards: Finalist

Shark Awards: Bronze

Young Guns: Bronze & Finalist

Interpublic Group InterAct Associate Fellowship

 

Speaking Engagements

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Northwestern's Above The Ceiling Panel 

Providing students and young professionals at Northwestern with insights specific to women of color in advertising, marketing and film. 

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She Runs It Panel 

She Runs It is an organization designed to encourage and promote womens' role in the advertising industry. Joined other female leaders at the "Breathe" panel; a thoughtful discussion about balance, stress, flexibility and the power of the exhale. 

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