ABOUT ME

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The first time I really noticed creative work as a career was watching Boomerang. Seeing people who looked like me move confidently through creative spaces, shaping ideas and building real careers, stayed with me long before I knew why.

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That early spark grew into a 15-year career across creative agencies, media, and publishing. I began in production, learning how ideas move from concept to execution, then expanded into branded content, partnerships, and large-scale experiences. Along the way, I worked at Leo Burnett, Spark Foundry, and FCB Chicago, partnering with Fortune 500 brands to help them show up in culture in ways that felt real, intentional, and built for impact.

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Most recently, I led branded content and strategic partnerships at Hero Collective and Hero Media, building culture-led platforms and multi-million-dollar partnership ecosystems. I helped shape Blackweek, a global economic forum centered on the economic power of diverse consumers, translating cultural insight into sponsorship strategy, experiential design, creator collaborations, and long-term brand growth.

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What ties it all together is simple: I build things that bring people together. I am drawn to work that is emotionally grounded and culturally aware, where trust is earned before attention and storytelling becomes something people can step into. Culture is not a layer. It is the work.

Home base is just outside Chicago with my husband TJ and our two kiddos. When I am not building partnerships, I am usually traveling, catching a Law & Order SVU marathon, or serving as Media Director at my church.