ABOUT ME

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The first time I really noticed creative work as a career was watching Boomerang. Seeing people who actually looked like me move confidently through creative spaces, shaping ideas and building real careers, stayed with me long before I knew why.

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That early spark turned into a (so far) 15-year career across creative agencies, media, and publishing. I began in production, learning how ideas actually get made, then moved into branded content, partnerships, and experiences. Along the way, I worked at places like Leo Burnett, Spark Foundry, and FCB Chicago, partnering with brands that wanted to show up in culture in ways that felt real, intentional, and scalable.

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Most recently, I led branded content and strategic partnerships at Hero Collective and Hero Media. My work included building culture-first platforms, leading large sponsorship ecosystems, and helping shape partnerships for Blackweek, a global economic forum focused on the economic power of diverse consumers. The scope often spanned strategy, sales, creative activation, talent, and long-term brand relationships at the same time.

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What ties it all together is simple: I like building things that bring people together. I am drawn to work that is honest, emotionally grounded, and culturally aware. I believe trust comes before attention, and that culture is not something you layer on. It is the work.

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These days, home base is just outside Chicago with my husband TJ and our two kiddos. When I am not working, I am usually traveling, catching a Law & Order SVU marathon, or spending time at church, where I also serve as Media Director.