EXPERIENCE
HERO MEDIA AT CANNES LIONS
2024 Hero Media Programming in Cannes, France
I had the privilege of leading Hero Media's special sessions with a diverse group of industry leaders in marketing & media, paying tribute to trailblazers, disrupters, and luminaries reshaping the media landscape through inclusive content and diverse investments 🎉
​
-
Orchestrated the experiential marketing strategies, creative resourcing, content capture, and execution of four (4) high-profile Hero Media activations at Cannes Lions, a 4X increase in onsite Hero Media presence from previous year.
-
Led cross-functional teams comprised of over 15 individuals and external partners to deliver innovative and bespoke brand experiences for 500+ guests, ensuring cohesive and impactful executions in Cannes, France.
-
Oversaw the sponsorship management, handling all aspects from contract negotiations to on-site executional planning that integrated brand messaging and goals seamlessly into programming.
-
Led event communications planning, including social media strategy, social content development, social content calendar management, and content posting, Produced original content for agency newsletters released to the public, ensuring a consistent and engaging brand presence across all platforms.
New York Life "Homecourt pride"
The Boys & Girls Club + Bleacher Report
The ACC/Pac-12 sponsorship is one of the largest moments on New York Life’s calendar. In the past, NYL maintained a steady presence via traditional "sponsored by" logo inclusions. With a desire to develop more meaningful consumer connections, we partnered with sports publisher Bleacher Report to increase differentiation against NYL's competitive set, and create a meaningful NYL presence surrounding the crowded ACC tournament.
​​
In an effort to give back and inspire future generations, we developed a full experience + captured program restoring the gymnasium of a local Boys & Girls Club chapter, highlighting New York Life Foundation’s charitable arm and efforts and their role in communities. Featuring NBA celebrity Marvin Williams and local mural artist Jeks, this fresh prospective proved out our KPIs of Awareness and Consideration, driving significant lifts across all key metrics including 61% in unaided awareness, 20% in likelihood to purchase and 21% lift in category perception.
​
Publisher Partner: Bleacher Report
Kentucky fried chicken
KFC + WWE
The QSR space is a crowded, highly-competitive space. It’s difficult to stand out, create a sense of unique offerings, capture attention of consumers, and create brand affinity. Our challenge was find a unique platform to create a custom integrated experience that was surprising, entertaining, and buzz-worthy. With KFC over-indexing with the WWE audiences, we utilized their large pool of Superstar talent, including iconic star Ric Flair, to co-create engaging fan content, fostering greater brand affinity. We also leveraged the opportunity to integrate WWE’s flagship video game franchise, WWE 2K, taking our partnership to another level in a way that brands have rarely been afforded through video games.
Network Partner: WWE | 2K
