EXPERIENCE
HERO MEDIA AT CANNES LIONS
2024–2025 Hero Media Programming | Cannes, France
I had the privilege of leading Hero Media’s Cannes Lions presence in both 2024 and 2025, expanding our global footprint through dynamic programming that celebrated trailblazers, disruptors, and luminaries reshaping the media landscape through inclusive storytelling and diverse investment.
Over two consecutive years, I led the end-to-end strategy and execution multi-high profile activations, quadrupling Hero Media’s onsite presence in 2024, with the debut of the Heroes of Media Awards dinner at The Carlton Cannes. Responsibilities included:
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Driving experiential marketing strategy, creative resourcing, and cross-functional team leadership (15+ internal and external stakeholders).
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Leading sponsorship sales and execution—from pitching and contract negotiations to onsite integration aligned with brand goals.
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Managing talent and celebrity involvement across multiple events, ensuring a seamless, high-touch experience for VIPs and guests.
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Overseeing content capture, including real-time social media coverage, content calendar management, and production of original assets for agency newsletters and post-event reels.
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Delivering elevated brand experiences for over 500 guests across multiple venues in Cannes, France, ensuring culturally resonant and revenue-driving results.
New York Life "Homecourt pride"
The Boys & Girls Club + Bleacher Report
The ACC/Pac-12 sponsorship is one of the largest moments on New York Life’s calendar. In the past, NYL maintained a steady presence via traditional "sponsored by" logo inclusions. With a desire to develop more meaningful consumer connections, we partnered with sports publisher Bleacher Report to increase differentiation against NYL's competitive set, and create a meaningful NYL presence surrounding the crowded ACC tournament.
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In an effort to give back and inspire future generations, we developed a full experience + captured program restoring the gymnasium of a local Boys & Girls Club chapter, highlighting New York Life Foundation’s charitable arm and efforts and their role in communities. Featuring NBA celebrity Marvin Williams and local mural artist Jeks, this fresh prospective proved out our KPIs of Awareness and Consideration, driving significant lifts across all key metrics including 61% in unaided awareness, 20% in likelihood to purchase and 21% lift in category perception.
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Publisher Partner: Bleacher Report
Kentucky fried chicken
KFC + WWE
The QSR space is a crowded, highly-competitive space. It’s difficult to stand out, create a sense of unique offerings, capture attention of consumers, and create brand affinity. Our challenge was find a unique platform to create a custom integrated experience that was surprising, entertaining, and buzz-worthy. With KFC over-indexing with the WWE audiences, we utilized their large pool of Superstar talent, including iconic star Ric Flair, to co-create engaging fan content, fostering greater brand affinity. We also leveraged the opportunity to integrate WWE’s flagship video game franchise, WWE 2K, taking our partnership to another level in a way that brands have rarely been afforded through video games.
Network Partner: WWE | 2K
