BOURSIN "GATHERING" + TASTEMADE

 

 

In partnership with food publisher Tastemade, we concepted “Gathering: A Guide To Hosting At Home,” a holistic manual covering everything from recipes, décor, expert knowledge and more. With Gathering, we helped enabled Boursin's target audience of Epicurious Enthusiasts to look like hosting experts, with the cheese infused as the elevated centerpiece.

 

 Broken down into five chapters, Eat, Drink, Create, Feel and Host, all with varying levels from novice to expert, we found these themes key ingredients to helping take an at-home gathering from ordinary to extraordinary, no matter the experience level. In addition to a custom developed hardcopy book, program included:    

 

• Book distribution of Gathering copies via Tastemade Instagram Story giveaways and free-with-purchase across the Tastemade Store

• 5x corresponding how-to recipe & DIY social videos running across Tastemade’s Facebook, Instagram and Youtube social channels

• 5x newsletter inclusions within Tastemade’s 75K+ distribution list 

• 10 Tastemaker influencers within the food, home and lifestyle space to further drive brand awareness and book distribution via giveaways

• A custom hub housing all program elements, including a digital download of the book + grocery e-commerce URLs to encourage product purchase

• Extension of Tastemaderecipes across boursin.com/recipes

 

 

Download your digital copy of the guide below!

​

 

 

 

28x pieces of custom content • 167% over delivery on video views • 33%lift in favorable opinion and 39% lift in consideration • +69% higher positive consumer opinion • +30% lift in "more likely to purchase" 

​

Media Partner: Tastemade

Print Publisher: RedBird