BUICK | WHAT MOVES YOU?

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In collaboration with Urban One/Madam Noire, we tapped into the celebrity of Grammy award winning gospel artist Erica Campbell for our What Moves You? video series anchored in Erica’s passion points: her family and her community, with our Buick Enclave and brand cues interweaved within the narrative. This campaign heightened Buick’s positive momentum (+24pp lift) and lifted all Buick’s brand perceptions by +15pp. 

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Publisher Partner: Urban One