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Each 30-minute episode took viewers on a journey to a new city (via a Buick), where host Gia Peppers interviewed local figures, successful professionals, and subject matter experts about Black culture, creativity, ingenuity, and the systemic problems the Black community faces with ways to fix them.


Activating Buick's cultural superpower, I led the recommendation and logistical planning for a $25,000 Buick commitment to the Thurgood Marshall College Fund, where $47,526 in additional audience donations were received as a direct result of this campaign.


Helping the brand authentically engage with this target audience went beyond surrounding a cultural moment – it was tangible participation in progressively moving the culture forward ✊🏾


Network: REVOLT

TV Show: More Than That

Production Company: G-Factor Films

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