CRATE AND BARREL + US WEEKLY

 

 

To highlight the diversity and accessibility of its wedding registry offerings, Crate & Barrel partnered with Us Weekly to develop an exciting campaign featuring relevant talent and engaging content. In order to drive brand relevancy, Crate & Barrel teamed up with "Bachelor Nation" star, Lauren Bushnell, and celebrity talent Chloe Bridges, to launch a first-to-market, “choose your own adventure,” interactive video experience. Innovative technology encouraged consumers to create a registry at Crate & Barrel via unique product prompts positioned to highlight the wedding registry process and find personalized items. 

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Publisher Partner: US Weekly