Partnering with Disney Digital Network, we developed Decode Disney - a creation of digital content that brought Babybel to the forefront of the snacking conversation with Moms and families, further amplifying the brand's One Magical Mission sweepstakes and Babybel’s integration into Toy Story Land in Walt Disney World. This Co-created, engaging custom content helped increase visibilityof Babybel’s integration within Toy Story Land, strengthening its in-park relevance and brand positioning as a great tasting, everyday snack cheese the whole family can enjoy from snack time to play time.