KFC + WWE

 

 

The QSR space is a crowded, highly-competitive space. It’s difficult to stand out, create a sense of unique offerings, capture attention of consumers, and create brand affinity. Our challenge was find a unique platform to create a custom integrated experience that was surprising, entertaining, and buzz-worthy. With KFC over-indexing with the WWE audiences, we utilized their large pool of Superstar talent, including iconic star Ric Flair, to co-create engaging fan content, fostering greater brand affinity. We also leveraged the opportunity to integrate WWE’s flagship video game franchise, WWE 2K, taking our partnership to another level in a way that brands have rarely been afforded through video games. 

 

Network Partner: WWE | 2K