The "MmmBox"

As an April Fools prank, we decided to poke fun at the wave of subscription services launched in the retail industry with McDonald's very own, "MmmBox" - a monthly subscription service pairing your favorite menu items to your lifestyle.

• Resulted in a reach of over 3.7 million

• 0.85% engagement rate

• Forbes, Time, E! News and others listed MmmBox as one of the top April Fools' pranks of 2016