top of page

The "MmmBox"

As an April Fools prank, we decided to poke fun at the wave of subscription services launched in the retail industry with McDonald's very own, "MmmBox" - a monthly subscription service pairing your favorite menu items to your lifestyle.

  • Resulted in a reach of over 3.7 million

  • 0.85% engagement rate

  • Forbes, Time, E! News and others listed MmmBox as one of the top April Fools' pranks of 2016

bottom of page