In partnership with Tastemade, we developed “Gathering: A Guide To Hosting At Home,” a holistic manual covering everything from recipes, décor, expert knowledge and more. With Gathering, we enabled Boursin's Epicurious Enthusiast target to look like hosting experts, with Boursin cheese infused as the elevated centerpiece.  

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• 5x custom social videos for Instagram, Facebook & YouTube

• Ten Influencers activating 1x Instagram post & 1x Story highlighting a recipe/craft from the book to drive brand awareness and book distribution via giveaways 

• 750x books given away via first  to market social opportunity

• Overall Facebook engagement rate was 370% above Tastemade’s branded content benchmark

• Majority  (4/5) of the videos outperformed Tastemade’s benchmarks for Video Completion Rate on all social  platforms 

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