BOURSIN + TASTEMADE
Gathering - a Boursin x Tastemade entertaining guide!
In partnership with Tastemade, we developed “Gathering: A Guide To Hosting At Home,” a holistic manual covering everything from recipes, décor, expert knowledge and more. With Gathering, we enabled Boursin's Epicurious Enthusiast target to look like hosting experts, with Boursin cheese infused as the elevated centerpiece.
-
5x custom social videos for Instagram, Facebook & YouTube
-
Ten Influencers activating 1x Instagram post & 1x Story highlighting a recipe/craft from the book to drive brand awareness and book distribution via giveaways
-
750x books given away via first to market social opportunity
-
Overall Facebook engagement rate was 370% above Tastemade’s branded content benchmark
-
Majority (4/5) of the videos outperformed Tastemade’s benchmarks for Video Completion Rate on all social platforms
CLICK HERE to view all the campaign's content!
mini babybel + disney
Introducing Toy Story Land
Partnering with Disney Digital Network, we developed Decode Disney - a creation of digital content that brought Babybel to the forefront of the snacking conversation with Moms and families, further amplifying the brand's One Magical Mission sweepstakes and Babybel’s integration into Toy Story Land in Walt Disney World. This Co-created, engaging custom content helped increase visibilityof Babybel’s integration within Toy Story Land, strengthening its in-park relevance and brand positioning as a great tasting, everyday snack cheese the whole family can enjoy from snack time to play time.
 #McDonaldsBreakfast |
|---|
 #becausemonday #treatyourself |
 #breakfastfordinner |
 Halfway to the weekend #humpday |
 Hail to the beef. #keepit100 |
 Totes ma oats #whatsforbreakfast |
 #BigMac |
 All day…every day #hashbrowns |
 "Where to start? #deliciousdecision |
 #worldfamousfries |
 #stealyourfries |
Mcdonald's social
"Showcasing McDonald’s on its best day."
Produced the inception of McDonald's new "Food Vision" approach in the social space. Digital content reflects honest, real and playful moments captured in both still photography and motion. Led the charge on all production logistics, including photographer sourcing and fee negotiations with Chicago native Nathan Michael who served as McDonald's lead photographer for all social content.
The "MmmBox"
As an April Fools prank, we decided to poke fun at the wave of subscription services launched in the retail industry with McDonald's very own, "MmmBox" - a monthly subscription service pairing your favorite menu items to your lifestyle.
-
Resulted in a reach of over 3.7 million
-
0.85% engagement rate
-
Forbes, Time, E! News and others listed MmmBox as one of the top April Fools' pranks of 2016
